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About us

We are a brand which has been born into mother nature. It's time to create a new feeling.

Tested, trusted, and chosen for you

Built for Real Results

Metamuscle started with a simple mission: to make top-quality supplements more accessible to everyday lifters, athletes, and anyone working to better themselves.

Back in 2018, we were just a couple of gym-obsessed friends constantly testing different proteins, creatine, and recovery stacks comparing labels, tracking results, and figuring out what actually works. We didn’t want hype. We wanted products that delivered.

Over time, that obsession turned into Metamuscle a place where people could shop with confidence, knowing every product on our shelves is something we’ve personally tried, trust, and believe in.

Standing out because we care

No Gimmicks. Just Quality.

We don’t believe in selling whatever’s trending. We believe in products that do what they say  clean formulas, proven ingredients, and brands that back up their claims with real science and results. From everyday staples like whey protein and creatine, to pre-workouts and recovery essentials, everything we stock is chosen with care.

The better choice made simple

We're Here to Help You Train Smarter

Whether you’re just getting started or deep into your fitness journey, we’ve got your back. Our team is here to help you find what fits your goals not push what’s most expensive. Have a question about when to take creatine? Need help picking a protein for your routine? We’re here for that.

Our incredible team are here for you

Nicole Williams

Company Director
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"

Bjorn Gunnarson

Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."

Charlotte Banks

Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."

Sam Gallagher

Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!
Sean Walsh
London, UK
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!
Astrid Sorensen
Oslo, Norway

In the press

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